branding strategy To make marketing feel effortless
When you’re a creative or small business owner, SEO might not be the first thing on your mind, but it’s essential for helping you stand out and attract the right audience. A well-optimised website is the foundation, and combining it with a strong social media presence, a strategic email campaign, and a blog can significantly improve your search rankings and online visibility.
If managing SEO, social media, email campaigns, or blog strategies feels overwhelming, take a look at my SEO and Digital Presence Strategy packages. I offer tailored services to help you optimise your website and grow your brand online through effective digital strategies that work together to boost your presence.
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My SEO packages are designed to boost your website’s visibility and drive traffic. Whether you’re just getting started or looking for ongoing support, there’s a package to help you improve search rankings and grow your brand online.
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Looking for help with a social media strategy, email campaign or blog strategy? Have a look at my Digital Presence Strategy packages.
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Whether you need a refresh of your house style or a complete rebrand, I can help you choose fonts, colours, imagery, and more to bring your brand vision to life.
how can I best help you?
SQuarespace SEO to help you be seen
Whether you’re a musician, creative, or small business owner, my Squarespace SEO strategies are tailored to your brand—helping you reach the right audience and grow your visibility.
I offer three SEO packages, ranging from essential SEO that covers all the basics to a comprehensive, all-in service that ensures your website not only looks great but also works behind the scenes to drive more traffic and engagement.
SEO is a key part of your Digital Presence Strategy—using the right keywords in your social media, blog posts, and email campaigns can make all the difference. Check out my combined package for a complete approach that sets you up for success.
Let me handle the SEO so you can focus on what you do best—creating!
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Search Engine Optimisation or SEO is the process of improving your visibility on websites like Google, Microsoft Bing and other search engine websites.
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• About 53% of all website traffic comes from ‘organic search’. This means that people have used a search engine like Google to find you. The higher you rank in these search engines, the more likely you’ll have customers coming your way. Google has an 86% market share and uses oer 200 factors in their algorithm for ranking websites. This is why it’s so important to follow their guidelines.
• SEO helps build trust and credibility as well as targeting quality traffic.
• SEO will give you measurable results and ideas about future content when using tools as Google Analytics.
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SEO is useful for everyone who has a website.
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It depends on what your needs are, but generally the process takes about 4 weeks.
how can I best help you?
SEO PACKAGES
A great starting point to get your website optimised with the basics, ensuring search engines can easily find and understand your content.
Get found
£350
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I’ll strategically place relevant keywords across your website’s content, headings, and metadata to help search engines understand what your site is about. This improves your chances of ranking higher in search results when potential clients search for your services.
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I’ll craft compelling meta descriptions for up to five pages, incorporating important keywords and a clear call to action. These snippets appear in search results, making your site more clickable and engaging for potential visitors.
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I’ll add descriptive alt text to your images, helping search engines understand their content while improving accessibility for visually impaired users. This also enhances your chances of appearing in image search results, driving more traffic to your site.
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I’ll run a quick speed test to check if your site loads efficiently, as slow pages can negatively impact both SEO and user experience. If any major speed issues are detected, I’ll provide basic recommendations to improve performance.
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I’ll ensure key pages are linked together in a way that improves navigation and helps search engines understand your site structure. A well-thought-out internal linking strategy boosts SEO and makes it easier for visitors to explore your content.
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I’ll ensure your website includes crucial background details, such as your business name, purpose, and relevant metadata. This helps search engines index your site correctly and improves discoverability.
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I’ll set up optimised social sharing images so your links look great when shared on social media, along with a favicon for brand consistency in browser tabs.
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I’ll check your headings to make sure each page has a clear and logical structure, with a properly formatted H1, H2, and H3 hierarchy. This helps both search engines and visitors quickly understand the content of your pages.
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I’ll review how well your site functions on mobile devices, ensuring it’s responsive and easy to navigate. Since Google prioritises mobile-friendly sites in search rankings, this is an essential factor for SEO success.
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I’ll add a custom 404 page which ensures visitors stay engaged if they land on a broken link, improving user experience.
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I’ll include your business’s location details in the right places, such as metadata and structured data, so search engines can associate your site with relevant local searches. This is especially useful if you want to attract clients in a specific area.
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I’ll include your business’s location details in the right places, such as metadata and structured data, so search engines can associate your site with relevant local searches. This is especially useful if you want to attract clients in a specific area.
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I’ll optimise images and videos by compressing file sizes, adding alt text, and ensuring fast loading times without compromising quality. This not only improves your website’s speed and performance but also boosts accessibility and search rankings.
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I’ll link your website to your social media profiles, helping search engines understand your brand’s online presence. This integration also makes it easier for visitors to find and engage with you across different platforms, strengthening your visibility.
£475
Take your website to the next level with enhanced SEO strategies, including Google Business optimisation, content updates, and performance tracking.
Get Noticed
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Keyword implementation
SEO descriptions
Alt text for images
Basic website speed test
Basic internal linking
Site information
Social sharing images & favicon
H1 and Heading structure review
Basic mobile-friendliness check
Custom 404 page
Domain and url set-up
Location information
Image and web optimisation
Connection with socials
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I’ll create and optimise your Google Business Profile, making it easier for local clients to find you on Google Search and Maps. This helps improve your visibility in local search results and enhances credibility with customer reviews and essential business details.
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I’ll integrate Google Analytics with your website so you can track visitor behaviour, traffic sources, and engagement. This data provides valuable insights into what’s working and where improvements can be made to enhance your website’s SEO strategy.
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I’ll connect your site to Google Search Console, giving you direct access to important performance data and indexing reports. This ensures your site is properly crawled by Google, helps identify any SEO issues, and provides insights to improve your rankings.
A comprehensive SEO strategy designed to maximise visibility, improve rankings, and boost traffic with advanced optimisation, content strategy, and technical SEO
Get Ahead
£950
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Keyword implementation
SEO descriptions
Alt text for images
Basic website speed test
Basic internal linking
Site information
Social sharing images & favicon
H1 and Heading structure review
Basic mobile-friendliness check
Custom 404 page
Domain and url set-up
Location information
Image and web optimisation
Connection with socials
Google Business
Google Analytics
Google Search Console
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I’ll conduct in-depth keyword research tailored to your industry, identifying the best search terms to target. These keywords will be strategically implemented across your website to improve rankings and attract the right audience.
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I’ll analyse your competitors’ websites to see what keywords they rank for and identify gaps and opportunities for your own SEO strategy. Understanding the competition helps refine your approach and improve your ranking potential.
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I’ll implement structured data (schema markup) to help search engines display rich results like star ratings, events, and business details. This can improve click-through rates by making your website stand out in search results.
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Beyond setting up your profile, I’ll fully optimise your Google Business listing, ensuring all details are correctly filled out and using keywords to improve local search visibility. I’ll also create your first few Google posts to boost engagement.
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I’ll run a full SEO health check to identify and fix technical issues like broken links, redirect errors, and duplicate content. This ensures your site is running smoothly and search engines can crawl it effectively.
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I’ll provide guidance on how to earn high-quality backlinks, which help improve your domain authority and search rankings. This includes tips on guest blogging, directory listings, and outreach strategies.
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One month after setup, I’ll provide a follow-up report tracking your website’s performance, keyword rankings, and visitor traffic. You’ll receive actionable recommendations for further improvements.
Stay Found
from £200
Ongoing SEO Support for Continuous Growth
Keep your website’s SEO on track with continuous monitoring, content updates, technical optimisations, and strategic insights to maintain and improve your search rankings.
Prices vary depending on the size and complexity of your website. Discounts are available for longer commitments.
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Each month, I’ll track your website’s SEO performance, including keyword rankings, traffic, and engagement metrics. You’ll receive a detailed report with insights on what’s working, what needs attention, and clear steps to keep improving your search rankings.
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As part of ongoing SEO, I’ll update your site’s SEO elements such as page titles, meta descriptions, and headings. Any new content or pages will be optimised for SEO to ensure your website remains competitive and visible on search engines.
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I’ll provide regular feedback on any new content to ensure it aligns with your SEO goals. Plus, I’ll recommend new blog post topics and keywords to boost your website’s ranking potential, keeping your content fresh and targeted.
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I’ll work on increasing the authority of your website through a strategic backlink campaign. By identifying high-quality backlink opportunities, I’ll help build connections with other trusted sites that can drive traffic and improve your domain authority.
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I’ll keep an eye on the technical aspects of your site to ensure everything runs smoothly. From fixing broken links to improving site speed and mobile optimisation, I’ll tackle any technical issues that could impact your search engine rankings.
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If you have a local business, I’ll ensure your Google Business Profile remains fully optimised, creating regular Google Posts and keeping location details up to date. This is crucial for local search visibility and encouraging customer engagement.
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I’ll track your competitors and market trends to ensure your SEO strategy stays ahead of the curve. By analysing shifts in your industry, I’ll provide recommendations to fine-tune your approach, ensuring you’re always a step ahead in search rankings.
Digital Presence Strategy: Social Media, Email & Blog Plans
Social media is a powerful way to expand your reach, increase brand awareness, and grow your business, but getting started can feel overwhelming. I’ll work with you to create a digital presence strategy tailored to your goals, ensuring it’s easy to manage and delivers the best results.
Together, we can explore creative content ideas, set up a blog to improve your SEO rankings, and design an email campaign that keeps you connected with your clients without overwhelming their inboxes.
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I can help you plan and schedule content for the social media platforms that suit your business, streamline your process by connecting multiple platforms, and use scheduling tools like Tailwind or Buffer.
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Email campaigns are a cost-effective way to connect with your audience, boost brand awareness, and build trust. I can help create a schedule, plan engaging topics, and design custom templates for consistent branding.
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A blog keeps your website up-to-date, boosts SEO, and engages your audience. I can help you plan content that integrates with social media and email campaigns, creating a cohesive strategy to enhance brand awareness and drive sales.
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Digital content creation goes hand-in-hand with the custom artwork I offer. While I typically work as a Digital Content Producer on a project basis, I can also guide you in creating your own content with expert advice and app recommendations.
how can I best help you?
Digital Presence Strategy PACKAGES
£450
Social Media Package
This package is designed to help you create a social media strategy that resonates with your brand and engages your audience.
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A brainstorming session where we explore content ideas that align with your brand’s identity and message. We’ll dive into the type of content that speaks to your target audience.
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A comprehensive strategy for one month, including up to 30 post ideas tailored to your brand across a maximum of three different social media accounts. We’ll outline a content plan that highlights key messages, goals, and any important dates or events.
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Assistance in setting up your preferred social media scheduling app (e.g., Buffer, Hootsuite, or Later). We’ll ensure you can easily schedule and manage your posts for maximum impact and consistency.
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Advice on how to maintain a consistent visual style across your social media, including tips on choosing colours, fonts, and images that align with your brand.
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A brief guide on how to track the performance of your posts and make data-driven decisions to improve future content.
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Research on effective hashtags for your niche and brand, ensuring your posts reach a wider audience and are discoverable by the right people.
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Tips for engaging with your audience, such as responding to comments, using stories or polls, and other interactive content to build a community.
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A session where we review the social media schedule and the content ideas. We’ll provide tips on maintaining your social media presence, handling engagement, and adjusting your strategy for continued success.
£650
email & Blog Package
This package is designed to help you create a cohesive blog strategy and email campaign that work together to elevate your brand awareness, boost your SEO, and keep your website fresh.
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A session to discuss your goals, target audience, and content ideas for your blog and email campaigns. We’ll brainstorm strategies that align with your brand and ensure your content resonates with your audience.
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A tailored blog strategy, including up to 5 blog topic ideas with SEO-focused keywords and content recommendations to keep your website fresh and improve search rankings. We’ll provide a content schedule to ensure consistent posting and relevance. Additional blog topic ideas can be added for a small fee.
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A setup of an email campaign strategy that integrates with your blog content, including up to 3 email campaign outlines with topics, key points, and the overall structure for each. This will help you engage your audience and enhance your brand’s communication. Additional campaigns can be added at an hourly rate.
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A brief guide on how to optimise your blog posts for search engines to increase visibility and reach.
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Tips on growing and maintaining your email list, including advice on segmentation and personalised email content to maximise engagement.
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Guidance on how to monitor the performance of your email campaigns and blog posts, ensuring you can adjust your strategy for maximum impact.
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A session to review the blog and email campaign schedule, offering guidance on writing compelling content, managing subscriber lists, and leveraging analytics to refine your strategy.
£1000
The full Package
This package helps you create a cohesive digital presence across social media, blog content, and email marketing. It combines social media strategies, SEO-boosting blog posts, and email campaigns to elevate brand awareness and keep your website fresh.
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We’ll kick things off by discussing your brand, goals, and target audience. This session will allow us to brainstorm ideas for social media, email campaigns, and blog topics, ensuring everything aligns with your brand’s identity.
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We’ll develop a tailored strategy with up to 30 post ideas for up to 3 social media accounts. The plan will include content suggestions to engage your audience, boost brand awareness, and align with your overall marketing objectives.
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I’ll help you set up your preferred app (e.g., Buffer, Hootsuite, Later) to schedule and manage your posts, making your social media management as streamlined as possible.
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We’ll create a blog strategy that includes up to 5 blog topic ideas with SEO-focused keywords to help improve your search rankings. This will keep your website fresh and encourage organic traffic.
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We’ll design a strategy for up to 3 email campaigns that integrate with your blog content and social media strategy. This includes suggested topics, key messages, and a content outline to keep your email marketing aligned with your brand goals.
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We’ll provide guidance on optimising your blog posts for search engines, ensuring your content ranks well and drives traffic to your website.
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Tips on how to grow and segment your email list for more personalised and effective campaigns.
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Guidance on how to interact with your followers, build a community, and improve engagement on your social media channels.
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I’ll help you set up the necessary tools to track the performance of your social media, blog, and email campaigns, so you can make informed adjustments and optimise your strategy over time.
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After you’ve had time to review the strategies, we’ll have a follow-up session to discuss the content plans, give tips on writing engaging posts and emails, and provide guidance on managing your social media, email list, and blog for continued success.
Stay Visible
from £300
Keep Your SEO & Digital Presence Fresh with Ongoing Support
This service covers ongoing updates for your SEO, email campaigns, blog strategy, and social media, ensuring your digital presence stays fresh and effective.
Each month, I’ll help you fine-tune your content, track performance, and adjust strategies to keep your brand visible and engaging with your audience.
It’s all about staying ahead and ensuring your digital presence is always working hard for you.
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Track the effectiveness of your digital presence with monthly reports that cover SEO, social media, email campaigns, and blog performance. You’ll get clear insights into what’s working and where we can improve for even better results.
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Keep your website optimised with regular updates to your SEO, ensuring your content remains relevant and ranks well in search engines. I’ll track your progress and make adjustments based on performance to keep you ahead of the competition.
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Stay engaged with your audience by refining your social media strategy each month. I’ll help you create content, schedule posts, and analyse performance, so your social platforms keep growing and driving traffic to your website.
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Get the most out of your email campaigns with monthly checks and optimisations. From improving subject lines to refining your call-to-action, I’ll help you craft emails that engage and convert your subscribers.
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Keep your blog fresh and relevant by reviewing your content strategy each month. I’ll suggest new topics based on current trends, audience feedback, and SEO, ensuring your blog continues to boost your brand’s visibility and drive traffic.
Digital Content Creation
Digital content creation is closely tied to the custom artwork I offer for your business. While I don’t provide this service on a regular basis as a Digital Content Producer, I’m happy to create content for you on a project basis. Alternatively, I can guide you in creating your own content, offering advice on the best approaches and recommending useful apps to help you get started.
Brand Design That Feels Like You
Brand design and website creation go hand in hand. If you already have an established brand with a logo and house style, I can give it a refresh. Or, if you’re starting from scratch, we can craft a completely new visual identity—choosing colours, fonts, and design elements that truly represent your business. This can include a brand-new logo and custom artwork, whether it’s setting text to images, creating hand-drawn illustrations, or adding unique design touches to make your website stand out. Whatever your vision, I can help bring it to life.
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Whether you need a refresh of your house style or a complete rebrand, I can help you choose fonts, colours, imagery, and more to bring your brand vision to life.
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Item description
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how can I best help you?
see what’s possible
Hi, I’m Sarah from foubography
I’m a freelance Squarespace web designer and photographer based in Altrincham, Greater Manchester. I’m passionate about creating simple, creative websites that make your life easier and help your business grow. A strong online presence can do wonders for your brand—boosting awareness and driving sales—and I’m here to help you make that happen.
Building a website isn’t just about the content—it’s about getting the little things right, too, like your logo, favicon, brand design, and even custom artwork. These things might feel like a lot to juggle, especially if you’re a creative or small business owner, but I’m here to help you through it all. We’ll work together to create a visual identity that’s perfectly tailored to your brand.
Over the years, my design services have grown out of my work in web design and digital content creation, collaborating with brands like Atelier Armonico, The Singing Practice, and the Manchester Opera Ensemble, as well as my lifelong love for the arts.
If you’d like to chat about how I can help you create a website that reflects your brand, get in touch!