Harmony String Quartet: Branding Strategy
Working with Harmony String Quartet was an absolute joy. Based in Manchester, they’re a talented ensemble blending modern, film, jazz, and classical music to create unforgettable moments. I was thrilled to help refine their brand identity and online presence.
For their brand design we began by designing a sleek logo and selecting a refined colour palette that reflects their elegance and versatility. The visuals were carefully chosen to strike the right balance between professionalism and approachability, perfectly capturing their ability to bring something special to every performance.
Once the branding was in place, I focused on building a user-friendly website that highlights their talent and services. The site features stunning performance imagery, an intuitive layout, and all the key details clients need to easily learn about and connect with them. I made sure it’s fully responsive, so it looks great and works smoothly on any device, whether clients are browsing from a desktop or their mobile phone.
To ensure Harmony String Quartet stands out online, I implemented a targeted SEO strategy. I researched and optimised the site for keywords like “string quartet Manchester” and “wedding musicians UK” to help them rank higher in search results. In addition, I recommended adding a blog where they could share helpful content, like tips for choosing wedding music or stories from their performances. This not only adds value for visitors but also keeps the site fresh and boosts its SEO.
The final result is a cohesive, polished brand and a website that truly reflects who Harmony String Quartet is. Their updated online presence makes it easier for potential clients to discover and connect with them, and I can’t wait to see how it helps them grow.
